Despite ongoing uncertainty and a backdrop that many would describe as turbulent, the reality on the ground tells a far more positive story.

At James & James, we’ve seen a strong start to the year, with a significant number of successful sales agreed across Worthing and the surrounding areas. From first-time buyer flats through to substantial family homes and even land opportunities, the breadth of transactions highlights one key point, buyers are still very much active, and with the right approach, properties are selling.

What’s particularly encouraging is that we are up considerably compared to the same period last year. That doesn’t happen by chance. It’s a result of consistent communication, accurate pricing strategies, and, most importantly, being proactive when the market shifts.

One of the biggest differences we’re seeing in 2026 is the need for guidance. Sellers are navigating a market that requires a bit more thought, a bit more patience, and a lot more advice than in previous years. This is where working with a strong local independent agent really comes into its own.

We don’t just list properties and hope for the best. We’re out there conducting revisits, having honest conversations, and helping our clients adjust to changing conditions in real time. Whether that’s reviewing marketing, discussing price positioning, or simply reassuring sellers during quieter periods, that hands-on approach is proving invaluable.

Our pre-emptive communication and willingness to have sometimes difficult conversations is exactly what’s helping our clients achieve results. It’s not always about telling people what they want to hear — it’s about telling them what they need to hear to get their move done.

Another key factor is our local knowledge. Being independent means we’re not tied to corporate processes or one-size-fits-all strategies. We know the streets, we know the buyers, and we know what’s working right now in Worthing. That allows us to adapt quickly and put our clients in the strongest possible position.

The takeaway? Yes, the market has its challenges, but it’s far from stagnant. With the right advice, realistic pricing, and a proactive agent by your side, there is still plenty of success to be had.

As we move further into 2026, we remain optimistic. If the first four months are anything to go by, there’s every reason to feel confident about what lies ahead.