If you think back 20-something years, you'll remember a time when there were few estate agents in Worthing and it was easier to make the choice on who you wanted handling the sale of your largest asset. Now, the market is flooded with estate agents of all different sizes, all making promises that you don't know whether to trust.
But see, that's our thing, trust. It's hard to earn, harder to keep, and easy to lose. So, in an age where there is just too much noise, we have decided to do things slightly differently.
Instead of just making verbal promises, we are putting our money where our mouth is. You see, most estate agents charge the same fee whether your home sells in a week or sits on the market for six months; but when you pride yourselves on service, that's not right. So we've done something no other agent in Worthing will: we've put our own fee on the line.
What does that mean? Simply that the longer it takes us to get your home sold, the less you pay us. It's the most honest way we know to say we're confident we'll get you moving; and it means proving it, not just promising it.
"It's the most honest thing we could think of," says James Brock, Co-Founder. "We're a local business. We live here, our kids go to school here, and we've spent years building our reputation on straight talking advice and no hard sell. This is just that, put into pounds and pence. If we're slow, that's on us, not on the family trusting us to sell their home."
And yes, we advertised it in true James & James style with a corker of an ad. If you're not familiar with The Full Monty, you're missing out.
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Not heard of us yet? Here's the lowdown.
We're James and James (literally), although most people in Worthing know us as James Brock and Jim Bacon. We started James & James in 2020 after working under the corporate umbrella, and when it became clear that hitting targets was more important than the quality of service, we decided we could do estate agency better.
From our conservatory 6 years ago, to 3 offices in Goring, Broadwater and Ferring today, it's been a ride. We've spent every year since our opening building a reputation on straight talking, no hard sell, and the advice you need to hear rather than the advice you want to hear; and we're lucky enough to have a team who are wholly bought in to that ethos. We all understand that sometimes the truth can hurt, but we refuse to tell you what you want to hear simply to get your listing. That doesn't benefit anybody, especially you.
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Here's why our sellers love us
- They're not left to wonder: On average, we achieve offers for our sellers within 5.96 weeks - so no sitting around, wondering why you're not selling.
- They move home, faster: Whereas the national average to get from accepting an offer to exchange is around 20 weeks, we've managed to whittle that down to 11 weeks (this includes commercial transactions).
- Their sales are more secure: If you've sold before, you've likely experienced the pain of losing a buyer. Nationally, one third of all property sales fall apart. Only 11% of ours do.
- They end up with more money in their pocket: Getting the price right the first time, and getting quicker offers, means we achieve an average of 98% of the asking price.
More than 300 local families have left us five-star reviews on Google. In fact, you'll likely hear James say "I care more about the reviews than I do the money - that's why I'm poor!" So this new promise we're putting out there is simply that reputation, put into pounds and pence.
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Here's how it works:
Your home comes to market at a realistic price we agree together; the price that actually gets buyers through the door. From there, our fee steps down the longer it takes us to find your buyer. No long tie-ins that trick you into staying with us. No catch. Just an agent that's confident enough to be judged on how quickly they perform.
The best way to see exactly what it could mean for your home is to have us round for a free, no-obligation valuation. We'll walk you through the whole thing at your kitchen table, numbers and all.
Book your free valuation today, and we'll do the rest.
